Marks & Spencer is extending its free click-and-collect service to more than 100 Simply Food franchises in motorway service stations, railways, hospitals and airports by the end of September.
The collection service, which is already available in 200 wholly owned Simply Food outlets and 300 full line M&S stores, will be rolled out later this week. Locations include King’s Cross station in London, Manchester Piccadilly station and Cardiff Central station.
These will be followed by Heathrow T2, T3 and T5 Simply Foods, as well as sites at Gatwick, Luton, Birmingham, Edinburgh and Stansted airports later this summer.
M&S said more than half of its online orders are picked up in store.
It comes less than a week after John Lewis announced plans to charge customers £2 to collect purchases below £30 from the end of July.
Director of M&S.com David Walmsley said: “By extending the service to locations such as railways and service stations, which may form part of customers’ daily journey, we hope to make it even easier and more convenient for them to shop with M&S.”
In Drapers’ recent click-and-collect review, M&S’s service scored the highest out of 10 retailers.
M&S will report its first quarter results on the morning of its annual general meeting at Wembley Stadium on July 7. Analysts expect a 1% fall in like-for-like sales across its general merchandise division.