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Marks & Spencer's kidswear boss Karl Doyle heads to Shop Direct

Marks & Spencer’s kidswear director Karl Doyle is taking on a new role at Shop Direct at the end of the month.

Doyle has been hired as executive group product director at Shop Direct, parent of Littlewoods, Very and Isme, and will start at the business just after Easter.

He takes a position on the executive board and will report in to chief executive Alex Baldock.

Doyle’s previous role was effectively made redundant when M&S hired Stephanie Chen as director of kidswear and home last autumn.

Chen was poached from House of Fraser, where she was executive director of womenswear, fashion accessories and lingerie.

Readers' comments (1)

  • I was interviewed a year ago at M&S and to be honest with its archaic ways of working and very stayed views on clothing product development, it is hardly surprising that senior execs are leaving the business (M's Bostock a case in point!!).

    M&S's most visibly captive and innovative brand is Per Una, coincidental that it was created by an outside element (George Davies). Their quality control standards inhibit it used and laundered casual finishes and many, although not all, stores still look stuck in the 80s.

    They need to change faster than Mr Bolland is currently steering them.

    Wake up or let the Qatari's sort the business out!!!

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