Marks & Spencer has launched the high street’s first range of carbon neutral lingerie called Autograph Leaves.
The collection, which includes four styles of bra, three knickers and a set of suspenders, has been independently certified as carbon neutral by the Carbon Trust Footprinting Certification Company.
The calculation takes into account each item’s complete life cycle from component manufacture to transportation and even the energy the customer is likely to use washing and drying their lingerie.
The lingerie was manufactured at the M&S eco-model factory in Thurulie, Sri Lanka and the renewable energy features and reduced waste initiatives at the factory have helped reduce the carbon intensity of the energy used by an estimated 33%, compared to typical factory production.
Paschal Little head of lingerie technology at M&S said: “As the UK’s lingerie market leader, we think it’s right that we should lead the way in exploring new, more sustainable manufacturing options.
“As a result of this project we know raw material production, such as lace manufacture, is a major contributing factor to the bra’s footprint, so we’re now working with our suppliers to find better alternatives for the future.”
The Autograph Leaves collection is available online from today and will be in stores from this weekend.