Marks & Spencer has launched a new website called Tuesday, which offers shoppers free online styling advice, in order to stem its flagging fashion sales.
The website uses an internal M&S stylist to tell customers what products and styles suit their body types. It has 1,200 users and has seen 200% growth month-on-month, according to Marketing Week.
There are plans to create an accompanying app.
M&S saw sales of clothing and general merchandise fall 0.4% in the three months to June 13.