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M&S launches online personal stylist to boost falling fashion sales

Marks & Spencer has launched a new website called Tuesday, which offers shoppers free online styling advice, in order to stem its flagging fashion sales.

The website uses an internal M&S stylist to tell customers what products and styles suit their body types. It has 1,200 users and has seen 200% growth month-on-month, according to Marketing Week.

There are plans to create an accompanying app.

M&S saw sales of clothing and general merchandise fall 0.4% in the three months to June 13.

Readers' comments (4)

  • It's no wonder that M&S are exploring more ways engage with consumers. As revealed here: http://bit.ly/1IEoBNN 96% of brands agree that personalisation makes good business sense.

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  • It's no wonder that M&S are exploring more ways to engage with consumers. As revealed here: http://bit.ly/1IEoBNN 96% of brands agree that personalisation makes good business sense.

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  • All they need to do is get the product right for their normal customer-accept it they are mostly older so cater for them-don't try to sell them something too young that they don't want.
    It's not rocket science.

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  • It's been designed for busy people, but you need to spend ages completing the online tool. Conversation with a so-called stylist (no proof of qualifications) and email ping pong. Got to book a time etc etc.

    Simply not what busy women want. Only M&S...

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