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M&S launches ‘Spend it Well’ campaign

M&S unveils new Spend It Well campaign

Marks & Spencer has launched a new TV advertising campaign that promotes “quality experiences, people and things that really matter”.

The “Spend it Well” campaign unites its food and clothing divisions for the first time under a single tagline, which will be used across all digital channels and in store.

The ad features women of all ages making empowering choices – for example, to stop wearing uncomfortable shoes or working in a dead-end job.

M&S said the campaign represents its commitment to putting the customer at the heart of everything it does.

Patrick Bousquet-Chavanne, executive director of customer, marketing and M&S.com, called it a ”radical departure” from previous M&S campaigns. 

“It speaks to deep truths about our customers – based on a huge amount of research and listening – and celebrates their lives in a way that is new and innovative for the brand. To remain relevant and attract new customers, we need to get people thinking differently about M&S and recapture our position as a pioneer in culture.”

A bespoke TV ad for food will launch on 11 May, and targeted ads for clothing, home, bank and Sparks will follow later in the year.

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