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M&S ‘memory’ jerseywear collection sells out a month after hitting stores

A Marks & Spencer jersey collection that claims to be immune to damage from wear and washing sold out just a month after hitting stores.

The womenswear collection was part of sub-brand Per Una’s Speziale range and used fabric technology called Fibriq. Fibres are imprinted with a “memory” to help them return to their original state.

According to M&S, Fibriq reduces shrinkage, wrinkling and pilling, speeds up drying time and reduces the need for ironing.

The seven-piece range, which sold out at the end of September, included a wrap dress, a shirt dress with a belt and leggings. All the items were black.Prices started at £15 for leggings and rose to £49.50 for the wrap dress. The collection was stocked in 25 M&S stores and online.

M&S would not disclose how many units had been sold or whether the collection will be repeated.

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