A Marks & Spencer jersey collection that claims to be immune to damage from wear and washing sold out just a month after hitting stores.
The womenswear collection was part of sub-brand Per Una’s Speziale range and used fabric technology called Fibriq. Fibres are imprinted with a “memory” to help them return to their original state.
According to M&S, Fibriq reduces shrinkage, wrinkling and pilling, speeds up drying time and reduces the need for ironing.
The seven-piece range, which sold out at the end of September, included a wrap dress, a shirt dress with a belt and leggings. All the items were black.Prices started at £15 for leggings and rose to £49.50 for the wrap dress. The collection was stocked in 25 M&S stores and online.
M&S would not disclose how many units had been sold or whether the collection will be repeated.