Marks & Spencer has appointed TV personality Holly Willoughby as a brand ambassador, and an edit of her favourite pieces from its autumn 18 womenswear collection will launch later this month.
Her selection will join M&S’s wider “Must Have” campaign that launched at the start of September and celebrates the “stylish essentials” women need in their autumn collections.
Willoughby said: “I have grown up with and have always loved M&S, so when they asked me to be a brand ambassador, of course I said yes!
“I have really enjoyed picking my must-haves for autumn. For me, confidence and great fit are key when it comes to style – I really hope I can inspire people to be brave and have a little bit more fun with their wardrobe.”
Holly’s Must-Haves will launch online and in selected stores on 27 September, and additional edits are set to follow in October and into 2019.