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M&S suspends Google ads after extremist content row

Marks & Spencer has suspended its online advertising on Google after ads from some companies appeared alongisde extremist content on YouTube.

An investigation by The Times found adverts from well-known businesses and organisations were appearing ahead of videos posted by the English Defence League.

Audi, L’Oreal and the Royal Bank of Scotland have also withdrawn their ads while the matter is investigated, according to various media reports.

A spokeswoman from M&S said its advertising had not appeared on the extremist videos. However, to be safe it has paused its activity with Google while the tech giant looks into the issue. 

Speaking at industry conference Advertising Week yesterday, Google’s president of EMEA business and operations Matthew Brittin said: ”I want to say sorry to anybody that’s been affected. We’re working hard to improve our policies, controls and enforcement. We’ll have more specifics on that soon.”

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