Marks & Spencer has announced that over three quarters of its cotton has been sourced from sustainable methods for the first time.
Through its “Plan A” initiative the retailer managed to source 77% of its cotton from sustainable sources and is on-track to source its entire cotton range from sustainable methods by 2019.
According to M&S, 83% of its products now have an eco or ethical quality above the market normal and 30 million items of clothing are either reused or recycled with Oxfam.
Mike Barry, director of Plan A and sustainable business at M&S, said: “Across our business we’re delivering better value for our customers, cutting prices and improving our products.
”Plan A plays a vital role in this transformation as Better Cotton equals better value because our customers care about where products come from and how they are produced. That’s why customers are at the heart of Plan A and why we’re helping to democratise sustainability by placing an eco or ethical quality into every product.”
M&S uses around 50,000 tonnes of cotton a year, with most of this sourced through the Better Cotton Initiative (BCI).