Marks & Spencer is set to take the crown as the nation's biggest women's footwear retailer by volume as its market share for the past six months tops 7%.
M&S now sells more women's shoes than any other retailer, taking a 7.2% share of the market for the six months to March and stealing the title from New Look. Although New Look's volume share has continued to grow - up by about a third year on year to more than 6.5% for the period - it could not keep pace with M&S.
An M&S spokeswoman said the retailer's market share gains had been great for the business. In the past three years, M&S has overhauled its footwear offer, introducing new opening price points this season and adding a top-tier range to its Autograph footwear offer for next season (Drapers, May 5).
New Look officially became the biggest footwear retailer by volume in March, when annual data from research firm TNS revealed it had knocked Clarks off the top spot. However, Clarks is now in third position in womenswear with a market share of just over 6% for the past six months.
Asda was formerly in fourth place, but the latest 26-week figures reveal it has slipped into fifth, just behind Primark.
Footwear multiples still take most of the market, accounting for between 26% and 29% of both volume and value share in the past six months. Independents are rapidly losing out, with share of spend and volume both down by a third, to 8.6% and 6.9%, respectively.
- For more on M&S's footwear offer, see page 18.
ONE STEP AHEAD
TOP WOMEN'S FOOTWEAR RETAILERS BY VOLUME
1. Marks & Spencer
2. New Look
TOP WOMEN'S FOOTWEAR RETAILERS BY VALUE
2. Marks & Spencer
3. New Look
4. JJB Sports
Rankings for six months to March 4, 2007. Source: TNS.