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M&S to launch media campaign to push revamped website

Marks & Spencer will launch a media campaign on Thursday (May 1) to promote its new website, following its £150m revamp.

The campaign, led by multi-channel director Laura Wade-Gery, will encourage in-store shoppers to visit the site and adopt delivery options such as click-and-collect, in an effort to drive traffic to the website.

The retailer is hoping the push will lift clothing sales and cash in on the growing trend for online shopping.

The new-look website, which was unveiled in February, has more emphasis on editorial content and a magazine-style approach to merchandising.

Next month Marks & Spencer is expected to report sales for its full year to the end of March of £10.3bn. That compares with the original target, set in 2010, of £11.5bn to £12.5bn. This was later revised down to £10.8bn amid a flagging economy and difficulties reviving clothing sales.

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