Marks & Spencer will no longer play background music in its larger stores after listening to feedback from its customers.
The new music-free policy will be applied to all stores that include clothing and homeware sections, of which there are around 300.
It will be implemented over the next few weeks, according to The Telegraph.
A spokesperson from M&S said: “We’re focused on putting the customer at the heart of everything we do, this decision is the result of extensive research and feedback from our customers and colleagues.”
Last week, new chief executive Steve Rowe outlined his plans to turnaround the retailer’s clothing and home sales by putting the customer “at the heart” of all decision making.