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M&S voted 'most improved' retailer in shopper survey

Marks & Spencer has been voted the most improved retailer in an annual survey by investment bank Morgan Stanley.

Retail analysts at Morgan Stanley said the survey asked 1,000 shoppers to compare the top 15 fashion retailers in the UK including M&S, Topshop, Asos, H&M and Next.

It found M&S showed the “strongest improvement” since last year and came in the top three for almost half of the 13 categories including customer care, ethics and shop environment. It ranked top of the list for quality but was in 13th place for fashionability, compared to bottom place last year, according to the Daily Mail.

It comes as womenswear director Frances Russell left the business last week, less than a month after general merchandise boss John Dixon’s departure.


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