Mulberry has recruited Thierry Andretta in the role of chief executive, with effect from April 7.
Andretta joined the luxury brand and retailer as one of its independent non-executive directors in June last year and has recently been working with the company as a consultant to assist with reviewing its international expansion.
Mulberry chairman Godfrey Davis said: “I am delighted Thierry has agreed to become chief executive. He has a wealth of fashion and luxury goods experience and an ability to drive our ambitious plans for international growth.
“In parallel with recruiting our new creative director, Johnny Coca, we undertook an extensive search and concluded that Thierry was the outstanding chief executive officer candidate.”
Andretta has been the chief executive at Italian luxury jewellery brand Buccellati since 2013 and previously held the same role at Lanvin from 2009 to 2013, and at Moschino from 2007 to 2008.
He has also held various senior roles at Italian outerwear brand Belfe, Gucci Group, LVMH Fashion Group and Céline.
He said: “I am delighted to become chief executive after nearly a year as non-executive director. Mulberry is a truly authentic British brand with a unique manufacturing base in the UK.
“The brand has great international potential and I look forward to building the business with Godfrey, Johnny, the rest of the team and the board.”
The group has been led by Mulberry chairman Godfrey Davis since the departure of Bruno Guillon in 2013. He has been working to reposition the brand among its core customers.
Head designer for leather goods and accessories at Céline Johnny Coca is set to join as creative director on July 8, with responsibility for all of Mulberry’s collections. He succeeds Emma Hill, who was credited with turning the firm into a globally recognised brand. She departed in June last year after six years with the company.