Mulberry has opened a flagship store at 100 Regent Street in London.
Designed by Mulberry’s creative director Johnny Coca and interior designer Faye Toogood, the new store showcases the brand’s lifestyle offering in a contemporary environment.
The design has been inspired by British landscapes and comes in strong but simple geometric forms. According to Mulberry the aesthetic combines modern with a hint of heritage.
Coca said: “I’m excited to be opening our new global flagship at 100 Regent Street where we have created a rich and vibrant store concept that brings to life all the elements of British landscape and architecture that inspire us.
“The pace and energy of Regent Street captures the spirit of Mulberry and is the perfect setting to unveil this new chapter of our brand.”
To coincide with the launch of the new store Mulberry has created an exclusive collection of the Harlow bag family in seasonal animations. The range will only be available at the 100 Regent St store and will sit alongside the full autumn 18 collection.