Accessories and clothing business Mulberry is to unveil a new store concept to better reflect the luxury brand’s move into other product categories.
The store, in Manchester, will launch in October next year, eight years after the last concept opened in Bond Street, London.
Mulberry brand director Georgia Fendley said the new concept would reflect the brand’s development into other product categories, including footwear, which Mulberry launched in collaboration with footwear designer Jonathan Kelsey for autumn 08.
“It is time to refresh the concept and reflect how the brand has developed and the changes we’ve made to our product offer, like the introduction of shoes,” said Fendley.
Mulberry has appointed interiors specialist Universal Design Studio to design the concept.
Fendley added: “We will assess the aesthetic and success of the concept before making any decisions about roll out.”
In addition to its iconic handbags, Mulberry’s offer includes womenswear and menswear.
Sales at Mulberry rose by 14% to £51.2 million for the year to March 31 – the fifth successive year of sales growth for the luxury brand. But profits fell by 16% to £5.2m because of increased marketing spend.