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Mulberry poised for jump in sales

British brand Mulberry is reportedly set to unveil a rise in sales later this week, as it continues its push into the Asian market.

Analysts at Barclays predict a 3.9% jump in sales for the business, with revenue expected to reach £77.4m, up from £74.5m in the same period last year, according to The Times.

Mulberry has opened stores in Beijing and Hong Kong this year, and has also signed a deal with Japanese company Onward Global Fashion, in order to fuel expansion in the Asian market.

The brand, which is now run by chief executive Thierry Andretta, is also set to shift to a see-now buy-now model with its upcoming February womenswear show.


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