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Mulberry's expansion plans start to bear fruit

Luxury goods group Mulberry is on the expansion trail, with two more stores set to open in the next few weeks.

The upmarket brand aims to strengthen its stake in airport retailing by opening an 850sq ft shop at Stansted Airport in Essex.

The store, which will be Mulberry's fourth airport shop, will open on June 24, offering the complete range of men's and women's accessories, luggage and smaller leather goods. The brand currently has stores at London Heathrow Terminals 1, 3 and 4 and is set to open another in Terminal 5 next year.

Chief operating officer Lisa Montague said: "The store will be in the main Stansted terminal, which is the busiest in Europe. Business passenger traffic is very high, so I think our men's and women's briefcases will do particularly well."

Mulberry is also opening a second store in Scotland, a 1,227sq ft shop on Ingram Street in Glasgow, which will launch next month. It will stock the full range of men's and women's accessories and smaller leather goods.

Mulberry opened its first store in Scotland last year, in Edinburgh.

Montague said turnover at the Edinburgh store was more than double the combined turnover at the brand's two former concessions in the city's House of Fraser and Harvey Nichols stores.

Mulberry has 24 standalone stores worldwide, including eight in the UK; 23 shop-in-shops, including 15 in the UK; and three UK outlet stores.

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