For its 2017 Christmas campaign, Mulberry has put its own playful spin on the classic ”Twelve Days of Christmas” carol.
In the campaign, called “My True Love Gave to Me”, Mercury Prize-nominated band The Big Moon sing the carol as models use the brand’s latest products to reinact the Twelve Days of Christmas, including eight women pulling milk pints from the bags to drink and 10 men leaping over another large pile of handbags.
The brand’s creative director, Johnny Coca, said: “Mulberry is about embracing heritage and tradition, and then flipping it in an unexpected way. This time of year should be filled with love and laughter. We wanted to make people smile and leave them wanting to celebrate a very Mulberry Christmas.”
The video was directed by fashion photographer and director Charlotte Wales.