The development of multi-label stores in China is being given a boost with the tie up of two regional trade shows designed to encourage entrepreneurs into the market.
Hong Kong show The Hub, which held its first show this August, has partnered up with street fashion show Chic-Young Blood on a show being held in Beijing next week (October 25-27) that will feature international and domestic brands and highlight the opportunities of multi-brand retail.
As part of the deal, The Hub will create a mock-up of a multi-label store within the show, drawing on some of the brands to have recently showed in Hong Kong.
The pair will also hold a seminar at Mercedes Benz China Fashion Week to discuss the business model. This will be followed with seminars on similar topics at The Hub’s next event in February, to which Chic Young Blood will bring a delegation of buyers from “current and potential multi-brand retailers from China”.
Peter Caplowe, co-founder of the Hub, said: “We are really excited to be involved in this hugely important initiative and working with such prestigious partners in China.
“100 years ago four of the biggest department stores in the world were to be found in China and we will be very honoured if we can play some small part in helping to re-establish this vital element of the fashion business in China.”