The founder of online fashion site Koodos, Miriam Lahage, has been appointed general manager of eBay Fashion.
Lahage, who sold Koodos to software company E-trader last year, previously had 20 years experience with TK Maxx owner TJX. More recently Lahage has been working in an advisory role for Net-a-Porter’s off-price site The Outnet.
In the newly created role for eBay Lahage will be responsible for growing and driving innovation across the company’s fashion category and trying to attract more brands to the site.
Lahage will be based in San Jose, California and report to the vice president for North America of eBay Marketplaces Dinesh Lathi.
Lahage said that eBay has 10 million fashion buyers. “There needs to be multiple points of view. Figuring out how to curate [fashion] is a matter of using the technology and a bit of merchandising imagination in a way that’s right for the customer.”
She said would implement a “good, better, best strategy” so “customers feel comfortable with the brands and price ranges. One reason eBay wanted to bring in people with slightly more traditional retail experience is to bring a framework to the brands.”
She is also talking to designers about doing exclusive collaborations on its Fashion Vault in the US which holds flash sales and has already done ranges with the likes of Narciso Rodriguez.