Finessing the multichannel journey remains a focus for all retailers and, while many challenges remain the same, businesses are looking at how to make this customer journey even more seamless.
The quantity of customer data available to retailers is vast and as consumer shopping habits continue to change, and customers use multiple channels to access brands, we look at how to decipher the huge quantities of data available in order to have a clear, single customer view across all platforms.
Smaller independent retailers have stepped up their multichannel game and are looking at ways to compete with the larger operations. Social media platforms are a way of doing this at a relatively low cost but retailers must be aware of the risks involved, especially avoiding the trap of buying fake fans or followers to build numbers that result in
Looking to the future, there has been much talk of advances such as Google Glass and other wearable technologies but whether these are technologies of the future, or just a fad, remains to be seen. See our experts’ views.
As further channels are introduced and consumer habits shift accordingly, retailers must ensure they are where their customer wants them to be and can give them the experience they desire.