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Multichannel: Seamless delivery experience is key

Roger Morris, Head of Core Network Parcels

Multichannel retailers operate in an incredibly competitive marketplace. With the festive season fast approaching, providing a seamless experience is not only critical to compete but expected by customers, therefore it is essential to get it right. In order to exceed customer expectations and stand out, multichannel retailers can draw on various sources of knowledge and insight to help them best manage their multichannel operations - from understanding the importance of data and using this to create a personalised customer experience to utilising the most up-to-date technologies. However, an important part of the multichannel experience is delivery - consumers expect
the best delivery service, so going the extra mile at this time of year is also a way of standing out in this competitive environment.

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