Lifestyle retailer Fat Face is looking to boost sales and reach new customers through a marketing campaign inspired by the British coastline.
The Live In It campaign, which will run across its 196-stores for nine weeks over the summer, will include in-store advertising and dedicated windows. It will be supported through a series of events such as water sports lessons, barbeques and gigs at resorts in Cornwall, Devon and Dorset.
Fat Face is also seeking male and female models that live the “outdoor life” to represent the brand and become the face of its social media.
As part of the campaign, the chain will also support local artists through exhibitions in stores across the South West, recognised as its heartland, and it will also sell off artwork and limited edition prints will go up for auction with proceeds going to charity.