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John Lewis goes global via website

John Lewis is to launch an international delivery service via its website from the beginning of next year.

The department store chain told suppliers at its first supplier conference last week that it would continue to drive the success of its website, with fashion providing the biggest growth potential, especially footwear.

According to suppliers who attended the event, John Lewis attributed its sales success in stores and online to the reduction of options and increased depth of ranges, as well as supplier support.

The retailer, which is updating its in-store fashion offer and which integrated its online division into its head office in January, said it wanted to increase its width of offer as soon as possible.

Online fashion sales at John Lewis rose 78% since a standalone fashion area launched on its site in September. It now stocks 60,000 fashion lines online, which will grow to 100,000 this year.

John Lewis also emphasised its commitment to marketing and this week launched a £6m TV advertising campaign - its biggest ever - pushing its ‘Never Knowingly Undersold’ price-matching policy.

A spokeswoman for John Lewis said: “We held a supplier conference to update our suppliers on our strategy and engage with them more directly. We are looking at international delivery from but have no further details.”

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