Outdoor specialist Mountain Warehouse is to launch a higher-end clothing range to compete with Berghaus and North Face after a strong full-year performance.
The retailer, which has just opened its 100th store in Abergavenny, south Wales, said sales rose 50% to £47.5m in the year to the end of February, with post-tax profits up 72% to £3.9m. Since the year-end, like-for-likes are up by single digits.
The retailer will launch Mountainlife Extreme for autumn 10.
The range will be up to double the retail price of its mainline range, the bulk of which is priced between £39 and £49.
Founder Mark Neale said: “It will have better-quality fabrics and higher technical specification. It is intended to broaden our appeal and compete more directly with brands like Berghaus and North Face, but at more accessible price points.”
During the past year, Mountain Warehouse opened 30 stores and is set to open a similar number in the current financial year.
Neale added that he would consider international expansion for the chain if an opportunity presented itself.