Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tesco in online push as clothing sales hit £1bn

Outgoing Tesco clothing chief Terry Green has outlined plans to continue to drive online and own-brand fashion sales at the grocer after it notched up £1bn in full-year sales.

Green, who will step down from his full-time role at the end of this month, has set up a consultancy called Task Retail to advise Tesco one week a month on its online clothing strategy. He will also preside over the global expansion of Tesco’s F&F own brand as chairman of the F&F governance board, which ensures the brand has a consistent offer in all markets.

Task Retail will also work on projects with other non-competing fashion retailers in areas including expansion, online, restructuring and product development.

Clothing sales at Tesco in the year to February 27 rose 7.3% to hit £1bn for the first time, driven by a 15% increase in kidswear and a strong performance online.

The success of F&F, particularly in Central Europe, has led to Tesco becoming one of the largest clothing retailers by value in Hungary, Slovakia, the Czech Republic and Poland, Tesco said. F&F has also launched in four Asian markets, and is now sold in 10 countries.

Green said: “Clothing is going great guns and online is getting stronger all the time. We are still set to make F&F the biggest global fashion brand within five years and are adding new markets all the time.”

Tesco chief executive Sir Terry Leahy highlighted clothing as a key growth area for the retailer as rival Asda announced plans to become the number one UK retailer of non-food within five years.

Leahy said: “We are also benefitting from scale with the launch of F&F into new markets. As the economy recovers, we expect to see a substantial upside in clothing and non-food in general.”

Tesco will launch an F&F diffusion range in May aimed at the younger 16 to 24-year-old market, called F&F Trend. The range, available in sizes 6 to 18, includes tulip-shaped dresses in vivid prints at £16, tie-dye body-con dresses for £16 and a leopard print all-in-one at £18.

Tesco’s full-year underlying pre-tax profit rose 10.1% to £3.4bn. Non-food sales rose 6.2% to £13.1bn.

Readers' comments (1)

  • There is a real opportunity here for F+F. All these sub ranges are turning it in to a force to rival some of the value guys out there. Didn't Asda axe its younger, trendier offer? I wonder whether this was a mistake.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.