JD Sports Fashion is confident about its prospects for the rest of the financial year following a slight upturn in trading over recent weeks.
Over the 11 weeks to November 28, the retailer said trade had “marginally” improved despite strengthening competition from market rival JJB Sports.
The retailer did not report numbers for its 11-week performance but it last updated the market in September, when sales over the 32 weeks to September 12 at its sports fascias were up 0.5% and sales at its fashion fascias were up 2%.
The retailer said the recent sales performance was particularly encouraging in light of JJB Sports’ recent cash injection of £100m.
JD chief executive Barry Bown said: “It would be irresponsible not to be mindful of a retailer with the war chest it [JJB] now has. It will perhaps be able to get more customers back to its stores.”
Bown added: “It’s the start of December so we, like other retailers, are on the nail-biting ride up to Christmas.”