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Uniqlo launches celebrity-designed T-shirts to raise cash for Japan

Pop phenomenon Lady Gaga, designer Karl Lagerfeld and actresses Charlize Theron and Gwyneth Paltrow are among numerous celebrities who have designed limited edition t-shirts for Uniqlo to support the ongoing relief effort in Japan.

The Japanese fast-fashion chain has created the collection, which feature supportive messages from the celebrities, with Condé Nast Japan, publisher of Vogue Japan and the SaveJapan! Project, a website established immediately after the earthquake in March to provide area-specific information on the relief effort.

Uniqlo will donate 100 million Yen – around £750,000 – from sales of the t-shirts, which are priced at £12.99, to the Japanese Red Cross, to aid on the ongoing recovery efforts in the north east of the country.

The collection, which will be available in Uniqlo stores and online on June 25, also has contributions from Alber Elabz, artistic director of luxury fashion house Lanvin, Gossip Girl actress Blake Lively, actors Orlando Bloom and Nicole Kidman, singer Cyndi Lauper and former Spice Girl Victoria Beckham.

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