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Fat Face "resilience" continues into Christmas

Lifestyle retailer Fat Face posted a strong first-half performance with sales for the 26 weeks to December 1 up 11% to £85.7m.

This increase in sales in the first-half of its financial year was then followed by an 11% rise in sales over the key Christmas trading period during the five weeks to January 5, 2013.

“A resilient first half has now been followed by a strong trading performance over the Christmas period,” said chief executive Anthony Thompson.

Fat Face, which has 205 stores, said that in its first-half it had achieved its aim of returning to a “predominantly full-priced” offer, a strategy which was set out by Thompson back in April 2010 when he joined the business.

During the 26 week period, the retailer opened seven new stores, and introduced new electronic point of sale (EPOS) systems into all its stores.

Ecommerce now accounts for a larger portion of the its total business, representing 11% of overall sales and this figure continues to grow.

“We’re now seeing the benefits of investing in quality, style and value for money and are on track to building a stronger business for better times,” added Thompson.

Thompson described 2013 as a “year of development”, when it will implement a number of initiatives across the business to build on the momentum achieved in the first 26 weeks of its financial year.

The retailer plans to open eight-10 stores in 2013 but remains “cautious” about the outlook because of continuing pressures on consumer’s disposable incomes.

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