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Musto launches online store

Lifestyle brand Musto, a favourite with sailing champion Ellen MacArthur, has launched a transactional website www.musto.com.

The Musto website went live to coincide with the launch of Musto’s new spring 09 sailing, equestrian, shooting and lifestyle ranges.

Musto is offering internet shoppers free delivery on web orders for a limited period as part of the launch.

“It’s an important step in our ongoing brand development programme to grow Musto in the UK and overseas.”

Musto managing director Andy Towne

Musto managing director Andy Towne said:  “We’re excited by the launch of our new website – it’s an important step in our on-going brand development programme to grow Musto in the UK and overseas. We have such a wide range of goods across sailing, shooting, equestrian and lifestyle sectors that it is impossible for either our existing stores or distributors to stock all the Musto range. Now, for the first, time all our products can be purchased from one source.”

He added: “Our dedication to our existing retail base is underlined by a new investment programme we are instigating with our retailers. This will include cross promotion on the website.”

The new site was designed by BT Fresca.

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