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My Flash Trash sold to Hong Kong manufacturing group

British jewellery etailer My Flash Trash, founded by former reality TV star Amber Atherton, has been acquired by the brand’s Hong Kong manufacturer for an undisclosed sum.

amber atherton

NFTT Group also manufactures jewellery for Asos, Topshop, H&M and Zara. Atherton retains a stake and will oversee the creative and PR aspects of the business, in addition to launching a new venture in the social marketing space, Brand Fan Girl.

She said: “This is a strategic union that will enable us to vertically integrate the supply chain and be one step ahead of our competitors with truly reactive manufacturing, better quality products and a diversified costume jewellery range.”

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