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My-Wardrobe launches first loyalty programme

My-Wardrobe has launched its first loyalty programme.

The premium etailer, which announced its intentions to introduce a loyalty programme in January, has launched a Bronze, Silver, Gold and Black tiered system.

For every 500 points earned, shoppers receive a £25 voucher to spend on their next My-wardrobe.com purchase, as well as getting benefits such as free premium shipping and exclusive shopping days.

Sarah Curran, founder and chief executive of my-wardrobe.com said: “We continue to look at innovative ways that we can make shopping on my-wardrobe.com even more rewarding for our customers. We hope that with the launch of the new my-loyalty programme, we can give something back to customers with the new tiered reward system. “

My-Wardrobe is offering triple points until April 21.

The etailer is still on the hunt for a chief executive. Founder Sarah Curran is looking for a boss to focus on global expansion while she turns her attention to user experience, creative direction and further development of the brand and the website.

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