My-Wardrobe has been sold as part of a pre-pack administration, in a deal the etailer said would “secure My-Wardrobe.com’s future”.
On November 18 Alex Cadwallader and Neil Bennett, directors at Leonard Curtis Business Solutions, were appointed joint administrators of Meemi Limited, which trades as My-Wardrobe.com, before then selling the business to Growth Capital Acquisitions.
The immediate sale will save 48 roles and the My-Wardrobe business will continue to run most of its operations from the Nottingham office, keeping its buying and merchandising teams in London.
Last month the etailer revealed it was to merge its London and Nottingham offices, resulting in all but the buying team relocating from the capital. The 130-mile relocation is due to take place from early next year, with only Carmen Borgonovo and her team remaining in London.
The premium and luxury site said the move was part of “an ongoing process of restructuring”, which has recently seen the redundancies of brand director Leanne O’Shea and art director Ruth Cozens, both of whom were founder members of staff.
Chief operating officer Andrew Curran said: “We now face the future with confidence. I am pleased this difficult period is behind us and I am sure this much respected brand will now go from strength to strength. From this secure footing there is much to look forward to in 2014 and beyond.”