My-Wardrobe.com has ceased trading online and sold its domain name to the Net-a-Porter Group.
It is understood the business will continue to trade from its store in Whiteleys shopping centre in Bayswater, west London, until at least the end of January.
A source close to the situation told Drapers My-Wardrobe is continuing to honour all orders and returns.
As revealed by Drapers earlier this week, the troubled etailer was preparing to make the announcement on its future as it ramped its Sale up to 70% off all current season product.
My-Wardrobe was running the Sale across all categories including clothing, footwear and accessories. A spokesman for My-Wardrobe told Drapers it was “incredibly busy” and experiencing a “huge volume of sales”.
The business was discounting current season stock by 40% in November, just two months after it revealed it was cancelling all of its spring 15 orders.
In September, the business told Drapers it was “pausing to review all strategic options”, but declined to provide further details.
In the past year, My-Wardrobe has seen a series of high-level departures including co-founder Andrew Curran, fashion director Carmen Borgonovo, chief executive David Worby and trading director Joanna Stephenson.
Curran set up My-Wardrobe with his ex-wife Sarah in 2006. Sarah Curran joined Shop Direct in December as a director, after leaving My-Wardrobe in July 2013.