Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Myla opens first flagship store

Lingerie label Myla has opened its first flagship store in Mayfair, London.

The label has branched out from its concessions in Selfridges and Bergdorf Goodman, to open the 1,184 sq ft store called Myla White Rose.

The store, designed by Myla’s creative director Gregor Pirouzi and Brad Cotton of design and property consultants Scribe Projects, is set over two floors.

The ground floor exhibits the main collection and the lower ground floor showcases the luxury collection and offers special VIP services in a salon.

Myla has also launched a new website, created with photography studio Spring Studios. 

Creative director of Myla, Greg Priouzi, said: “In order to keep up with ecommerce, innovation and service is key, therefore we have strived to provide a fresh luxury experience in the current world of lingerie.”  


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.