Lingerie label Myla has opened its first flagship store in Mayfair, London.
The label has branched out from its concessions in Selfridges and Bergdorf Goodman, to open the 1,184 sq ft store called Myla White Rose.
The store, designed by Myla’s creative director Gregor Pirouzi and Brad Cotton of design and property consultants Scribe Projects, is set over two floors.
The ground floor exhibits the main collection and the lower ground floor showcases the luxury collection and offers special VIP services in a salon.
Myla has also launched a new website, created with photography studio Spring Studios.
Creative director of Myla, Greg Priouzi, said: “In order to keep up with ecommerce, innovation and service is key, therefore we have strived to provide a fresh luxury experience in the current world of lingerie.”