Luxury lingerie brand Myla has teamed with Amir Slama, the Brazillian designer and former founder of swimwear label Rosa Cha to create a new collection of swimwear. The collection will launch for the cruise 12 in November, with a follow up summer 12 collection launching in February.
“As an admirer of Amir’s designs, which have a huge following in Brazil, the capital of sensual adventurous swimwear, I felt that he was a natural match for Myla,” said Myla creative director Cynthia Gabay in the company’s announcement about the tie-up.
Amir Slama for Myla includes 60 designs divided in to 8 stories, which run from simple bikini sets to more elaborate designs in a range of bold colours from azure blue to coral and scarlet. Each includes bust support and sculpting properties. The collection will retail at between £150 and £450.
Rosa Cha was founded by Slama in 1993 and today the label is stocked by premium retailers including Net-A-Porter, The Outnet and Saks Fifth Avenue. It has also been worn by Naomi Campbell and Heidi Klum among others celebrities. Slama left the company in 2009 and has since set up a separate second label under his name which he produces in Brazil.
Myla, known for its luxurious boudoir-style underwear, was first launched in 1999 and now has 12 boutiques and concessions including a New York branch. Most recently it added two new stores in London’s Westfield and Canary Warf.