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Myla unveils autumn 07 ad campaign

Lingerie brand Myla will launch its autumn 07 marketing campaign next week, after adding Harvey Nichols to its wholesale stockists. The campaign, called Myla - Beauty and the Bedroom, features a model draped against a silk backdrop. The autumn 07 collection includes pure silk satin, silk chiffon and lace in nude, soft pink, ivory, blue and black. The ads will appear in October issues of Vogue, Harpers Bazaar and V magazine. Myla also used brand consultancy Valerie Wicks.

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