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MySale launches new young fashion brand

Anglo-Australian flash Sales site MySale has launched its first in-house brand, London Chic.


The young fashion womenswear brand has its own separate website,

Prices start at £10 for a jersey dress and range up to £20 for waterfall coats, £22 for blouses and £40 for sequin dresses.

As previously reported by Drapers London Chic is designed in the UK, at MySale Group’s distribution centre in Corby, Northamptonshire.

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