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MySource to launch crowdfunding campaign

Tamsin Lejeune, founder of the Ethical Fashion Forum, is hoping to crowdfund £400,000 to support the launch of her new online sourcing platform MySource.

MySource, which Lejeune describes as “the next phase” of the Ethical Fashion Forum, will match users with suitable partners on either the retail or supply side.

Companies will be ranked via a benchmarking system, which will include social, environmental and commercial criteria. The higher users are ranked, the more coverage they will get on the MySource site. Lejeune said it “aims to do for sourcing what LinkedIn has done for recruitment”.

“Our goal is to make our users’ – whether they are buyers, suppliers or brands – jobs easier,” she added. “We have a lot of great retail supporters including Whistles, H&M and Monsoon, so we really want to take this to the next stage.”

The Crowdcube campaign will launch on October 26. Lejeune is seeking investments upwards of £10 in exchange for equity in the business and benefits including free membership. Those who invest more than £5,000 will have voting rights in MySource.

The Ethical Fashion Forum launched in 2012 as a not-for-profit online network focused on social and environmental sustainability in the fashion industry.


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