Luxury etailer MyTheresa is launching a Korean language website for shoppers based in South Korea.
The site will offer localised features for payment, shipping, exchanges and returns, including free exchange and returns in 30 days and shipping within 72 hours.
“The Korean luxury market is moving quickly to digital,” said president Michael Kliger. “Ever since our first activities in Korea we have seen a massive consumer shift to digital and a triple digit growth in the market.”
MyTheresa was bought by US department store group Neiman Marcus in September 2014.