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Mytheresa.com launches Instagram styling service

German premium etailer Mytheresa.com will launch a personal shopping tool on August 31, to build on its recently-launched Instagram shop.

The company introduced an Instagram shop via the @mytheresaprgirl feed at the start of August, which enables customers to shop directly from the picture, meaning they do not have to leave the social media platform.

From August 31, it will also offer the ‘Myt Stylist’ tool, which allows users to style their outfit from the Mytheresa edit, share it on their Instagram profile and then order it using just a few clicks.

In September last year, Mytheresa and its single bricks-and-mortar store were bought by US retailer Neiman Marcus Group for an undisclosed sum.

@Tara_Hounslea

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