Etailer Mytheresa.com is launching a fully responsive website and an iOS app to allow customers to shop on any device.
The website revamp allows images to be shared via social media buttons and the check-out process has been optimised to make it faster.
The relaunched app now has a menu bar and a wishlist function that tells shoppers when their favourite pieces are back in stock, have gone on sale or are close to selling out.
Michael Kliger, Mytheresa.com president, said mobile will play a vital role in the business going forward: “Relaunching our app is an important part of our strategy to ensure that our valued customer can enjoy the unique Mytheresa.com luxury fashion shopping experience anytime, anywhere and on any device.”
He added: “We have built a new platform for Mytheresa.com to adapt to the mobile era. Nearly half our website traffic already comes from smartphones and tablets. This development is a fundamental shift in how we offer our services across all devices.”