Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

N Brown grows menswear offer

Home shopping group N Brown is expanding its menswear offer and plans to more than double the proportion of sales the category generates.

Chief executive Alan White said he hoped to grow menswear to contribute 20% of group sales this year. Last year it accounted for 8% of sales, with sales up 24% to £46 million for the year to March 1. Growth came primarily from N Brown’s Premier Man and Southbay ranges, which target middle-aged men, and the more fashionable Resume range.

White said: “We are driving menswear because market share is a lot lower than womenswear. We are currently number three in terms of market share for online womenswear sales, but only number eight in online menswear.”

He added that he hoped a TV ad campaign for N Brown’s outsize branded menswear catalogue Jacamo, which debuted last year, would help attract new male customers.

White also plans to significantly expand the menswear collection. “We increased womenswear by adding more pages [to catalogues], and we’ll do the same for menswear, with 16 extra pages [across catalogues],” he said.

The focus on menswear follows an impressive trading performance by N Brown, which also owns home shopping brands Simply Be and JD Williams.

Group sales rose by 16.6% to £610.9m for the year to March 1. Pre-tax profit climbed 19.4% to £78m and current trading has remained strong, with sales up 12.1% in the eight weeks to April 26.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.