Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

N Brown in menswear push

Home shopping giant N Brown plans to double its menswear sales to more than £50 million in the next three years, after sales for the category jumped 24% for the six months to August 30.

In its interim results this week, the retailer defied the economic gloom by posting a 19.6% pre-tax profit rise to £40.8m for the period. Sales leaped 12.6% to £322.8m, boosted by an increase in shoppers and spend per customer.

The group said menswear sales were “exceptional”, due to an impressive second season for its plus-size menswear business Jacamo, and the success of brands such as Premier Man and Southbay. Menswear accounts for about 8% of N Brown’s sales.

Group chief executive Alan White said: “We have increased the Jacamo catalogue from 84 to 124 pages for this autumn, and our advertising campaigns will continue to target men.”

He said group marketing spend in the first half rose 17%, with TV ad spend up by between 25% and 30%.

N Brown is also investing £1m in the launch of a German catalogue and website next year. White said: “The potential for international is huge.”
The retailer will also open its UK website to international customers. N Brown’s online sales grew by 45% to £106m in the first half.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.