N Brown, the internet and homeshopping group has launched two plus-size brands: a menswear line called Williams & Brown and a womenswear collection called That’s My Style.
Williams & Brown targets men aged 45 to 60 with a collection featuring both tailoring and casualwear in a bid to cash in on the growing demand for menswear in larger sizes online. Pieces will be available in chest sizes 36 to 66 inches, waist sizes 32 to 54 inches and four leg lengths.
In its interim results for the six months to August 29, N Brown said menswear was its fastest-growing business segment, with sales up 12% on the previous year.
N Brown bought the assets of plus-size menswear retailer High & Mighty in September as part of a pre-pack administration.
N Brown’s second new brand, That’s My Style, targets women in the 50 to 64-year-old age bracket with a focus on sizes 16-plus. N Brown said the brand will “appeal to females who struggle to find fashion that can accommodate their changing body shape which allows them to still be fashionable for their age.”
Last week N Brown chief executive Alan White, speaking at the the Retail Week Conference, run by Drapers’ sister title, said the ultimate goal for multichannel retailers is to ditch catalogues and concentrate on digital sales.