London-based accessories label Nadia Minkoff has taken on German agency Cool Standard to represent its handbag and jewellery lines in the European country.
The brand, one of this year’s finalists for Drapers’ Accessories Designer of the Year Award, previously showed at in Dusseldorf as part of the UK Trade & Investment showcase 2011 and experienced a “very positive response” from buyers and agents.
Nadia Minkoff said: “It was quite obvious to me that without an agency in Germany it would be virtually impossible to enter this demanding but financially stable market. Positioning ourselves in mid-Germany, catering for both West and East buyers is in fact just what I was looking for and I am delighted with the contract.”
Nadia Minkoff London will be showcasing its spring 15 collection at tradeshow Scoop International at the Saatchi Gallery and Phillips Gallery from July 21 to 23.