US etailer Nasty Gal will open a pop-up shop at 3 Carnaby Street in London on 2 November – its first bricks-and-mortar presence outside of the US.
The two-floor pop-up, in the home of a former American Apparel, will span more than 2,740 sq ft and stock Nasty Gal’s new Studio collection, as well as its autumn clothing and accessories ranges.
Customers will be able to try products on in store, with the option of next-day delivery to the pop-up or their homes. They will also be able to order more styles online.
The pop-up will run until 29 November, hosting DJ sets, weekly events and live talks.
Nasty Gal’s 20-piece Studio collection will be available to buy on 7 November, featuring embellished velvet jumpsuits and tiered floor-length gowns. It will preview at the pop-up ahead of this date.
Retail prices will range from £50 for a rose pink embellished cropped blouse to £150 for selected jumpsuits and maxi-dresses.
Boohoo Group acquired Nasty Gal in February.