Men’s young fashion brand Native Youth is gearing up to launch a womenswear collection for spring 15.
The 30 to 40-piece collection, which is still being designed, will include outerwear, blouses, dresses and trousers supported by staple jersey items and indigo jeans.
Brand manager Shauna Mckeown would not reveal if any stockists are already lined up for the new line. Native Youth menswear has about 240 global stockists including Need Supply US, Ron Herman and Beams in Japan, and the Hip Store in Leeds, the Hub in east London and Psyche in Middlesbrough. It is expected to target some of these same stockists for its womenswear, as well as multiples such as Asos and Urban Outfitters.
Mckeown told Drapers: “With many of these key independents also carrying ladieswear within their stores, we’ve found that over the past two seasons the demand for a Native Youth ladies’ collection can no longer be ignored. It’s clear that the branded ladieswear sector is in need of a middle-tier brand that offers fast fashion with a clear identity, based on the aesthetics of Native Youth and yet at affordable prices without a compromise on quality.”
Wholesale prices are expected to be in line with the spring 15 menswear collection, with a three-times mark-up. Menswear wholesale prices for that season range from £7 for T-shirts, £10 for shirts and £17.50 for jackets.
Native Youth was launched in 2011 by founder and creative director Ash Kumar.