Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Needle & Thread plots US wholesale push

Needle & Thread, the brand founded by former All Saints designer Hannah Coffin, has laid down plans to bolster its global stockist numbers while continuing to grow in its home market.

Needle & Thread is set to push the brand overseas

Speaking to Drapers following news of Marigay Mckee’s investment into the label, Coffin said the brand was targeting both independents and department stores in the US, a key market for the brand.

Needle & Thread appointed sales agency Goods & Services in September last year to help push the label in the States, where it already has built up a strong portfolio of 24 stockists including Nordstrom, Neiman Marcus and Revolve Clothing.

The brand is also in the early stages of exploring other territories. “We’re looking at Asia,” said Coffin. “We’re just working [on which locations] at the moment.”

In Asia, Needle & Thread is stocked in six Lane Crawford stores in locations such as Hong Kong, Shanghai and Chengdu, and is sold via the department store’s website.

On product, Coffin said its bridalwear range had performed well since its launch late last year. “Our bridal line has done really well for us. We have big ambitions in terms of diversifying and adding more accessories like small capes and separates.”

Thanks to strong growth, Coffin said the 20-strong womenswear team was looking to bring in new hires across most parts of the business.

Needle & Thread has seven stockists in the UK including Asos, Liberty, Harrods and Net-a-Porter.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.